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NexGen Intranets
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(next generation organically-developed internal information and interaction networks)
Q. What is the purpose of a corporate intranet?
A. To aid communication.
To be truly effective, content in intranets should not be totally dictated by management or TOP-DOWN but truly collaborative and interactive. A live, dynamic intranet should reflect the dynamics and knowledge of the organisation, allow people to interact with each other and set and address their own agendas. Too often the information displayed on corporate intranets is overly−jargonistic corporate-speak pushed to users that isn't relevant and just doesn't resonate with them. By alienating people this way it turns them away from using intranets − wasting the investment that's been made in them.
To be successfully adopted, we believe organisations must allow communication to flow to those who need it from those that have it. Organisations must ensure content is relevant to the user. How do companies do that? By giving users the ability to create and edit content to share with others on the network and tag or rate the content others provide. This last raises an important point − that users must be able to organise the content in a way that is relevant to them. So intranets should incorporate user-tagging for quality control, meta-data for relevance and tracking data to find the information-paths most often used. These help ensure content is fresh, relevant and easily found by the people that need it.
This is a migration of the concepts of web 2.0 and social networking into the corporate environment − after all, they're all about the cross-fertilisation and sharing of content and ideas: exactly what should happen in a corporate environment.
We work with clients to define and develop the network they need to achieve their organisational goals. Blending a mixture of elements (such as RSS, blogs, internal IMs, wikis, forums, podcasts, e-learning, tagging and tracking.....) to give your organisation's communications the edge..
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