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Email Marketing
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Silicon Edge's comprehensive e-mail marketing solution allows you to efficiently and cost-effectively communicate with your customers and prospects in an online environment.
We'll assist you with compiling a clean list of permission based e-mail marketing subscribers and perform validation tests on your subscriber details - thereby helping you avoid high numbers of bounced e-mails potentially tagging you as a spammer and ensuring higher deliverability rates and reducing wasted communications. To make the e-marketing communication itself as effective as possible, we'll work with you to develop a professional e-mail template design in keeping with your brand for maximum visual impact. We can even aid you with copy writing - developing compelling marketing messages that truly capture the reader's attention.
One-to-one marketing and personalisation of direct marketing messages is becoming increasingly important in maximising subscriber response rates. With the insertion of merge-fields and subscriber-specific content we enable you to customise your direct e-mail marketing campaigns and attain highly targeted web-based communications that are truly relevant to those that receive them.
We can also monitor the outbound communications we undertake on your behalf - helping measure the effectiveness of your online marketing campaigns by tracking events such as e-mail receipts, openings and click-throughs. These insights allow you to see the activity on individual communications but when consolidated across a marketing campaign, such information allows you to segment and target key subscribers based on previous behaviour and activity.
Our subscriber management solution enables you to acquire individual information of each subscriber at the e-mail opt-in stage for enhanced customer insight and improved marketing communications, thus; the subscriber list becomes a powerful marketing tool that can be used for segmentation purposes in the development of highly personalised and persuasive e-mail marketing messages.
To make your communications most effective, however, you need to be able to track and analyse not only the activities from e-mails etc. but throughout the entire lifetime of the user's interaction with your company. To this end we can implement online business solutions that have your e-marketing fully integrated with CRM, e-commerce and other web-based business systems - enabling you to reap further benefits from a truly integrated and holistic e-business solution.
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